Saturday, February 2, 2008

The wrong milk is coming out of my nose!

How many times have you grabbed the wrong type of milk and only noticed when you got home? Don't you just hate that? My regional grocer has 22 types of milk sold just under their label, and this type of packaging is sure to elicit some four letter words. Here's a sample of the problem:

Quick - grab a 1/2 gallon of non-RBGH skim for me, wouldja? Oh, and your 3 year old is whining for some chocolate milk. Better hope you don't grab the juiced-up-cow version on accident, or even worse, the friggin whole milk.

So if there are any graphic designers out there looking for a foot in the door at a certain grocer, here's a good opportunity to show them the light.

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